The Other Side: Evaluating Investors
A successful diligence process is a two-way street, and we cannot overstate the importance of carefully selecting the right investor. Look for more than just a check. Find a true partner.
Growth presents inevitable challenges along the way. Investors with specialization and experience can provide help in navigating these challenges and seizing opportunities. Work with investors who are not only braced for the inevitable speed bumps along the way, but also prepared to roll up their sleeves and help when those issues arise. Within the past year alone, our team has helped our portfolio brands build labor models, strategize geographic expansion and evaluate specific site selection, provide branding support, execute corporate team hiring, optimize supply lines, and develop additional revenue streams outside of the stores. Our relationships with other restaurants and investors enable us to track down the right COO, optimize the technology stack—including loyalty platforms, guest insights, digital menuboards, and delivery platforms—and find the wholesale partner who can make all the difference to the bottom line.
Founders should also make sure they are aligned with investors on expectations. Some investors have permanent capital, while others need to exit an investment in four years. Some investors are happy to make a 3x return on their investment, while others in the venture capital industry will only underwrite deals with 10x+ potential. These nuances will dictate fundamentally different strategies for a brand, so it is critical to align before considering a transaction.
Growing a restaurant brand is challenging, particularly the first time around. Select an investor who understands this, is aligned with your vision, and is ready to dive into the mayhem with you.
Kitchen Fund is a source for strategic capital for emerging restaurant brands. Its job is to provide targeted capital, connections, and know-how to help restaurant brands bring their story, ethos, and recipes to eaters everywhere. Its team includes world-class food and technology entrepreneurs, finance experts, and hospitality veterans. Together, they have carefully assessed thousands of restaurant concepts. From team building to technology, branding and marketing to new geographic market entry, they help brands stay one step ahead in the ever-evolving restaurant marketplace. Their experience provides them with a unique understanding of today’s restaurant industry landscape, where the terrain will shift tomorrow, and how to successfully navigate those transitions.
"Restaurant" - Google News
December 20, 2019 at 09:59AM
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4 Things Investors Look for in a Restaurant Concept - QSR magazine
"Restaurant" - Google News
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